Marketing Webinars to Help Grow Your Practice
Effective Marketing for Small Businesses
GoodTherapy supports our therapist members with the tools to create and maintain a successful, thriving private practice. Our Premium or Pro Membership includes unlimited access to live and recorded marketing webinars presented by leading innovators in the field of health care marketing.
These events are designed to help you learn practical marketing skills, tips, and strategies to grow your practice. Event topics include optimizing your directory profile and website, networking to generate referrals, setting up a group practice, and navigating the insurance credentialing process, among others.
Sign up for a Premium or Pro Membership today to access any of our upcoming or recorded events.
Recorded Marketing Webinars
-
The Art of Sex Therapy, Part II: Assessment and Intervention
Presented by Ian Kerner, PhD, LMFT
Providing quality sex therapy is an art. It requires the clinician to combine a vast knowledge of sex, sexuality, and human behavior with talk therapy and behavioral interventions. Sex problems are multidimensional and assessing them through a biopsyc...See More
-
Setting the Perfect Fee for a Sustainable Private Practice
Presented by Kelly Higdon, LMFT and Miranda Palmer, LMFT
For clinicians running a private practice, setting fees for services is one of the most integral aspect of running the business. Even if a clinician utilizes successful marketing efforts to attract new clients, if their fee is not set proper...See More
-
Practice-Building Q&A with Keri Nola: Planning for Ebbs and Flows in Private Practice
Presented by Keri Nola, LMHC
You have put hours into optimizing your outreach efforts, maximizing your online presence, structuring your business goals, and implementing a variety of other tried-and-true marketing techniques—so why are you experiencing a lull in generating ...See More
-
Practice-Building Q&A with Keri Nola: Reaching Your Business Goals in Private Practice
Presented by Keri Nola, LMHC
Developing practical business goals can be a difficult process, especially when you are not sure where or how to start. Keri Nola, psychotherapist and practice-building mentor, is here to help. During this 90-minute question-and-answer webinar, Ker...See More
-
5 Simple Ways to Optimize Your Website to Get More Clients
Presented by Perry Rosenbloom
What good is a practice website if it does not help you reach people seeking therapy? Unfortunately, it is not uncommon for mental health professionals to invest significant time, energy, and/or money into a website for their practice, only to not se...See More
-
Practice-Building Q&A with Keri Nola: Professional Advice for Marketing Your Practice
Presented by Keri Nola, LMHC
What can you do with all of the questions you have about successfully starting, maintaining, or expanding your private practice? Keri Nola, psychotherapist and practice-building mentor, returns for another question-and-answer webinar ...See More
-
Using Podcasting to Grow Your Practice
Presented by Melvin Varghese, PhD
Podcasts are rapidly replacing traditional radio for many people. Podcast listenership has tripled in the last five years from 25 million to 75 million listeners, and will surpass one billion annual downloads this year. Google recently joined iTunes (and their 80...See More
-
Practice-Building Q&A with Keri Nola: Growing Your Practice with Ease
Presented by Keri Nola, LMHC
Do you have questions that you have always wanted to ask a practice-building mentor as you start or grow your therapy business? This question-and-answer webinar offers a unique opportunity for GoodTherapy.org members to get marketing ideas and direct feedback from prac...See More
-
7 Progressive Practice Strategies to Increase Revenue and Attract Optimal Referrals
Presented by Jessica Dolgan, PsyD
This fast-paced webinar is designed to help clinicians stabilize and grow their private practices. Dr. Jessica Dolgan will outline strategies that can assist clinicians in increasing practice revenue, ...See More
-
How to Write Marketing Content for Your Practice that Attracts Your Ideal Clients
Presented by Keri Nola, LMHC
Writing content for your GoodTherapy.org directory listing doesn’t have to be scary or frustrating. Too many therapists can be left feeling like their profile isn’t working because they are not connecting with their ideal clients. Did you know there are prove...See More
-
Build Your Private Practice with Ease: Turn Around 5 Innocent Mistakes that Keep Your Ideal Clients from Calling
Presented by Keri Nola, LMHC
Practice building doesn’t have to be a frustrating roller coaster ride. Did you know that there are actually specific strategies and formulas that work consistently when you use them? Your ideal clients are waiting for you, but first you need to tweak a few ...See More
-
Find the Right Clients: Creating a Successful GoodTherapy.org Profile
Presented by Noah Rubinstein, LMFT
Listing your practice on GoodTherapy.org is one of the most effective ways to generate referrals for your small business, and the GoodTherapy.org team is your one-stop resource for optimizing your profile listing. This we...See More
-
Ethical Ways to Market Your Practice
Presented by Pauline Wallin, PhD
Marketing your services benefits you and the public. In order for people to contact you when they need help, they first must know that you are available and that you are a better choice than a self-proclaimed “therapist” with a slick website and no cred...See More
-
The Four-Piece Practice Building System for Therapists
Presented by Becky DeGrossa
There is an age-old, proven marketing system used by many successful businesss, but most therapists do not know about it and therefore do not reap the benefits. During this presentation, Becky DeGrossa will walk therapists through this four-piece marketing system, focu...See More
-
Social Media Marketing for Mental Health Professionals: The Art of Engagement
Presented by Xam Devesh, GoodTherapy.org Social Media Manager
Social media is one of the fastest growing marketing platforms on the planet. However, it does not follow the same practices common to “regular” mainstream marketing. People marketing services through social media must engage with others to be successful. Th...See More
-
Websites for Therapists: How to Develop a Website that Brings you Clients
Presented by Noah Rubinstein, LMFT
In this day and age, online presence is an important factor in building or growing a successful private practice, as many consumers now search for services primarily through the Internet. In this ninety-minute Web Conference, Noah Rubinstein, LMFT and Founder of GoodTherapy.org...See More
-
Authentic, Empathy-Based Marketing for Therapists: Methods for Growing and Communicating about Your Practice
Presented by Noah Rubinstein, LMFT, Founder and CEO
In this 90-minute web conference, Noah Rubinstein, LMFT, Founder and CEO, will draw from his experience of building a successful private practice and offer suggestions for communicating with potential clients in ways that will draw them toward your practice. He will ...See More
-
Survive and Thrive! Practice Building in Hard Times
Presented by Lynn Grodzki, LCSW, MCC
Today’s economic situation has made owning and operating a private practice much more difficult. However, any crisis, whether global or personal, becomes a defining moment in time—not only fraught with challenges, but also filled with opportuni...See More
-
A Thriving Practice in Any Economy: Enjoy a Fee-For-Service Psychotherapy Practice Outside Managed Care
Presented by Ofer Zur, PhD
This presentation will teach participants the basics of how to develop, market, and sustain a thriving fee-for-service private practice outside managed care. This crash course will provide details of how to market and manage a successful private...See More
-
Build Your Online Presence Through Public Education
Presented by Pauline Wallin, PhD
Writing is one of the best ways to market your practice. It costs nothing (except your time) and can attract the kinds of people that you like to work with. Through your writing, you can build a strong online presence that will boost your ranking in Google and other s...See More
-
Increasing Revenue and Satisfaction in Private Practice: Despite the Bad Economy
Presented by Jessica A. Dolgan, PsyD
Creating multiple streams of income is a recommendation I consistently make to therapists. Private practitioners who are able to diversify their income streams will experience an increased level of financial stability in their practice and lowered levels of stress and fear. T...See More
-
Recession Proof Your Practice
Presented by Lynn Grodzki, LCSW, MCC
Many therapists are worried about the recession we are in today, unsure if they can endure. But there are always hidden prospects in a bad economic market. Some business owners only get better at what they do during bad times. Will you? In this presentation, the nationall...See More